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TETSİAD · REGIONAL TRADE INTELLIGENCE
Serbia
TETSİAD source report · 2022–2025
83.4 $m · Türkiye %23.7
1. rank · %74.9 of market
Scale position
Türkiye export trend
2022 → 2025
Decision brief
What should management decide?
Upholstery fabrics · Bed linen · Towels and cleaning cloths
Pillows, duvets and sleeping bags · Other furnishing articles · Blankets
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Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.
Market structure and Türkiye’s position
All category details
| Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|
| Upholstery fabrics | 83.4 $m | Türkiye %23.7 | 1. rank | %23.7 | Defend leadership |
| Pillows, duvets and sleeping bags | 18.6 $m | Hungary %33.8 | 2. rank | %20.7 | Scale position |
| Bed linen | 15.4 $m | Türkiye %31.4 | 1. rank | %31.4 | Defend leadership |
| Towels and cleaning cloths | 14.6 $m | Türkiye %46.1 | 1. rank | %46.1 | Defend leadership |
| Other furnishing articles | 12 $m | China %72.7 | 2. rank | %11.5 | Scale position |
| Curtains and bed valances | 8.3 $m | Türkiye %47.5 | 1. rank | %47.5 | Defend leadership |
| Blankets | 5.6 $m | Hungary %44.8 | 2. rank | %22.5 | Scale position |
| Knitted bathrobes | 4.4 $m | China %59.9 | 2. rank | %15.6 | Scale position |
| Tulles and embroideries | 4 $m | Italy %43.2 | 2. rank | %26.2 | Scale position |
| Bedspreads | 3.2 $m | Türkiye %74.9 | 1. rank | %74.9 | Defend leadership |
| Woven bathrobes | 2.8 $m | Türkiye %38.9 | 1. rank | %38.9 | Defend leadership |
| Table linen | 2.7 $m | Türkiye %40.8 | 1. rank | %40.8 | Defend leadership |
Türkiye export mix
Türkiye export · 2025
| Category | 2022 | 2023 | 2024 | 2025 | 2025 change | Export share |
|---|---|---|---|---|---|---|
| Woven upholstery | 12.1 | 9.3 | 8.9 | 10.3 | +16.1% | %34.6 |
| Towels and cleaning cloths | 4.8 | 4 | 4.9 | 4.4 | -10.4% | %14.6 |
| Pillows, duvets and sleeping bags | 2.2 | 2.6 | 2.3 | 3.4 | +45.1% | %11.3 |
| Bed linen | 2.4 | 2.6 | 2.5 | 3.2 | +26.4% | %10.7 |
| Knitted upholstery | 2.4 | 2.4 | 4.9 | 2.1 | -57.4% | %6.9 |
| Bedspreads | 0.3 | 2.1 | 1.2 | 1.7 | +44.2% | %5.7 |
| Other furnishing articles | 0.3 | 0.3 | 0.7 | 0.9 | +26% | %3.1 |
| Curtains and bed valances | 1 | 0.9 | 0.9 | 0.9 | -0.6% | %3.1 |
| Blankets | 1 | 0.9 | 0.7 | 0.9 | +25% | %3 |
| Table linen | 0.6 | 0.7 | 0.7 | 0.7 | -6.7% | %2.3 |
| Tulles and embroideries | 0.6 | 0.4 | 0.3 | 0.7 | +108.5% | %2.2 |
| Woven bathrobes | 0.4 | 0.5 | 0.5 | 0.6 | +29.2% | %1.9 |
| Knitted bathrobes | 0.2 | 0.3 | 0.3 | 0.2 | -16.2% | %0.7 |