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TETSİAD · REGIONAL TRADE INTELLIGENCE
Albania
TETSİAD source report · 2022–2025
78.7 $m · Italy %38.5
1. rank · %59 of market
Build access
Türkiye export trend
2022 → 2025
Decision brief
What should management decide?
Towels and cleaning cloths · Tulles and embroideries · Bedspreads
Bed linen · Blankets · Woven bathrobes
Upholstery fabrics · Pillows, duvets and sleeping bags
Table linen
Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.
Market structure and Türkiye’s position
All category details
| Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|
| Upholstery fabrics | 78.7 $m | Italy %38.5 | 3. rank | %7.1 | Build access |
| Bed linen | 8.1 $m | China %54.8 | 2. rank | %14 | Scale position |
| Towels and cleaning cloths | 7.3 $m | Türkiye %35.4 | 1. rank | %35.4 | Defend leadership |
| Pillows, duvets and sleeping bags | 6.8 $m | China %68.7 | 4. rank | %7.4 | Build access |
| Blankets | 4.1 $m | China %80.3 | 2. rank | %10.2 | Scale position |
| Tulles and embroideries | 1.8 $m | Türkiye %59 | 1. rank | %59 | Defend leadership |
| Woven bathrobes | 1.7 $m | Serbia %52.1 | 2. rank | %11.7 | Scale position |
| Other furnishing articles | 1.7 $m | China %54.2 | 2. rank | %25.8 | Scale position |
| Curtains and bed valances | 1.5 $m | China %44.4 | 2. rank | %19.9 | Scale position |
| Table linen | 1.3 $m | China %74.5 | 2. rank | %8.4 | Monitor |
| Knitted bathrobes | 0.7 $m | China %37.2 | 3. rank | %18.3 | Scale position |
| Bedspreads | 0.3 $m | Türkiye %50.9 | 1. rank | %50.9 | Defend leadership |
Türkiye export mix
Türkiye export · 2025
| Category | 2022 | 2023 | 2024 | 2025 | 2025 change | Export share |
|---|---|---|---|---|---|---|
| Woven upholstery | 5 | 4.2 | 4.5 | 4.4 | -4.1% | %34.5 |
| Towels and cleaning cloths | 2 | 2.3 | 2.4 | 2.6 | +6.5% | %20.4 |
| Knitted upholstery | 2.2 | 1.4 | 1 | 1.3 | +29.4% | %10.3 |
| Bed linen | 0.8 | 0.8 | 0.9 | 1.1 | +33.7% | %9 |
| Tulles and embroideries | 0.6 | 0.5 | 0.8 | 1.1 | +33.5% | %8.3 |
| Pillows, duvets and sleeping bags | 0.6 | 0.7 | 0.4 | 0.5 | +40.1% | %4 |
| Other furnishing articles | 0.3 | 0.4 | 0.5 | 0.4 | -15% | %3.4 |
| Blankets | 0.5 | 0.5 | 0.3 | 0.4 | +16.3% | %3.1 |
| Curtains and bed valances | 0.2 | 0.2 | 0.3 | 0.3 | +16.6% | %2.3 |
| Woven bathrobes | 0.2 | 0.2 | 0.2 | 0.2 | +12.2% | %1.6 |
| Bedspreads | 0.2 | 0.2 | 0.1 | 0.1 | +26.5% | %1.1 |
| Knitted bathrobes | 0.1 | 0.1 | 0.1 | 0.1 | +34.1% | %1 |
| Table linen | 0.1 | 0.1 | 0.1 | 0.1 | +0.7% | %0.8 |