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TETSİAD · REGIONAL TRADE INTELLIGENCE
Bosnia and Herzegovina
TETSİAD source report · 2022–2025
51.5 $m · Italy %15.7
1. rank · %61.7 of market
Build access
Türkiye export trend
2022 → 2025
Decision brief
What should management decide?
Towels and cleaning cloths · Bed linen · Curtains and bed valances
Pillows, duvets and sleeping bags · Blankets
Woven bathrobes
Upholstery fabrics
Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.
Market structure and Türkiye’s position
All category details
| Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|
| Upholstery fabrics | 51.5 $m | Italy %15.7 | 5. rank | %10.4 | Monitor |
| Woven bathrobes | 7.2 $m | Serbia %80.5 | 2. rank | %9.2 | Build access |
| Pillows, duvets and sleeping bags | 6.1 $m | Hungary %46.2 | 2. rank | %18.6 | Scale position |
| Towels and cleaning cloths | 5.9 $m | Türkiye %56.5 | 1. rank | %56.5 | Defend leadership |
| Bed linen | 5.5 $m | Türkiye %40.3 | 1. rank | %40.3 | Defend leadership |
| Curtains and bed valances | 2.9 $m | Türkiye %39.2 | 1. rank | %39.2 | Defend leadership |
| Blankets | 1.7 $m | Hungary %35 | 2. rank | %28 | Scale position |
| Table linen | 1.2 $m | Türkiye %59.3 | 1. rank | %59.3 | Defend leadership |
| Other furnishing articles | 1.1 $m | Türkiye %39 | 1. rank | %39 | Defend leadership |
| Bedspreads | 0.8 $m | Türkiye %61.7 | 1. rank | %61.7 | Defend leadership |
| Knitted bathrobes | 0.8 $m | Türkiye %25.6 | 1. rank | %25.6 | Defend leadership |
| Tulles and embroideries | 0.6 $m | Türkiye %58.3 | 1. rank | %58.3 | Defend leadership |
Türkiye export mix
Türkiye export · 2025
| Category | 2022 | 2023 | 2024 | 2025 | 2025 change | Export share |
|---|---|---|---|---|---|---|
| Woven upholstery | 4.6 | 5.2 | 5 | 4.8 | -4% | %29.1 |
| Towels and cleaning cloths | 3.8 | 4.3 | 3.8 | 3.3 | -12.8% | %20.1 |
| Bed linen | 2.2 | 2.4 | 2.6 | 2.2 | -15.6% | %13.5 |
| Pillows, duvets and sleeping bags | 0.9 | 1 | 1 | 1.1 | +9.8% | %6.9 |
| Curtains and bed valances | 1.4 | 1.5 | 1.2 | 1.1 | -5% | %6.8 |
| Table linen | 0.8 | 0.8 | 0.8 | 0.7 | -12.2% | %4.1 |
| Woven bathrobes | 0.3 | 0.3 | 0.5 | 0.7 | +42.3% | %4 |
| Knitted upholstery | 0.8 | 0.3 | 0.4 | 0.6 | +42.6% | %3.6 |
| Bedspreads | 0.5 | 0.6 | 0.6 | 0.5 | -20.6% | %3.1 |
| Blankets | 0.7 | 0.6 | 0.4 | 0.5 | +9.4% | %2.9 |
| Other furnishing articles | 0.5 | 0.8 | 0.8 | 0.4 | -45% | %2.7 |
| Tulles and embroideries | 0.5 | 0.3 | 0.3 | 0.3 | +1.3% | %2.1 |
| Knitted bathrobes | 0.2 | 0.2 | 0.2 | 0.2 | -16.4% | %1.2 |