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TETSİAD · REGIONAL TRADE INTELLIGENCE
Montenegro
TETSİAD source report · 2022–2025
3.8 $m · Türkiye %39.5
1. rank · %85.7 of market
Scale position
Türkiye export trend
2022 → 2025
Decision brief
What should management decide?
Bed linen · Towels and cleaning cloths · Knitted bathrobes
Upholstery fabrics · Curtains and bed valances · Table linen
—
Woven bathrobes · Pillows, duvets and sleeping bags
Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.
Market structure and Türkiye’s position
All category details
| Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|
| Bed linen | 3.8 $m | Türkiye %39.5 | 1. rank | %39.5 | Defend leadership |
| Woven bathrobes | 3.8 $m | Serbia %93.3 | 2. rank | %3 | Monitor |
| Towels and cleaning cloths | 3.1 $m | Türkiye %32.1 | 1. rank | %32.1 | Defend leadership |
| Pillows, duvets and sleeping bags | 2.9 $m | Serbia %22.1 | 4. rank | %8.9 | Monitor |
| Upholstery fabrics | 1.8 $m | Serbia %33.7 | 2. rank | %19.5 | Scale position |
| Curtains and bed valances | 1.5 $m | Serbia %32.2 | 2. rank | %17.9 | Scale position |
| Table linen | 0.8 $m | Serbia %25.2 | 2. rank | %14.8 | Scale position |
| Blankets | 0.6 $m | China %51 | 2. rank | %20.8 | Scale position |
| Knitted bathrobes | 0.3 $m | Türkiye %39.2 | 1. rank | %39.2 | Defend leadership |
| Bedspreads | 0.3 $m | Türkiye %47 | 1. rank | %47 | Defend leadership |
| Other furnishing articles | 0.2 $m | Serbia %26.9 | 3. rank | %16.2 | Scale position |
| Tulles and embroideries | 0 $m | Türkiye %85.7 | 1. rank | %85.7 | Defend leadership |
Türkiye export mix
Türkiye export · 2025
| Category | 2022 | 2023 | 2024 | 2025 | 2025 change | Export share |
|---|---|---|---|---|---|---|
| Bed linen | 1.2 | 1.3 | 1.6 | 1.5 | -7.2% | %37.4 |
| Towels and cleaning cloths | 0.7 | 1 | 0.8 | 1 | +20.6% | %25.2 |
| Woven upholstery | 0.2 | 0.2 | 0.2 | 0.3 | +56.1% | %8 |
| Curtains and bed valances | 0.2 | 0.4 | 0.2 | 0.3 | +23.3% | %6.6 |
| Pillows, duvets and sleeping bags | 0.4 | 0.5 | 0.4 | 0.3 | -28.8% | %6.5 |
| Blankets | 0.3 | 0.2 | 0.2 | 0.1 | -30.6% | %2.9 |
| Bedspreads | 0.1 | 0.2 | 0.2 | 0.1 | -24.9% | %2.9 |
| Knitted bathrobes | 0.1 | 0.1 | 0.1 | 0.1 | +119% | %2.9 |
| Woven bathrobes | 0.1 | 0.1 | 0.1 | 0.1 | +8.7% | %2.8 |
| Table linen | 0.1 | 0.1 | 0.1 | 0.1 | +18.2% | %2.8 |
| Other furnishing articles | 0.1 | 0.1 | 0.1 | 0 | -35.5% | %0.9 |
| Knitted upholstery | 0 | 0 | 0 | 0 | -1.9% | %0.8 |
| Tulles and embroideries | 0 | 0 | 0 | 0 | +5.6% | %0.2 |