🇷🇴
TETSİAD · REGIONAL TRADE INTELLIGENCE
Romania
TETSİAD source report · 2022–2025
376.5 $m · Italy %28.8
1. rank · %52.6 of market
Build access
Türkiye export trend
2022 → 2025
Decision brief
What should management decide?
Woven bathrobes · Bedspreads · Tulles and embroideries
Pillows, duvets and sleeping bags · Towels and cleaning cloths · Other furnishing articles
Upholstery fabrics · Bed linen · Blankets
—
Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.
Market structure and Türkiye’s position
All category details
| Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|
| Upholstery fabrics | 376.5 $m | Italy %28.8 | 5. rank | %5.2 | Build access |
| Bed linen | 133.3 $m | China %49.2 | 4. rank | %5.8 | Build access |
| Pillows, duvets and sleeping bags | 74.8 $m | Bulgaria %33 | 3. rank | %15.9 | Scale position |
| Towels and cleaning cloths | 57.7 $m | China %26.2 | 3. rank | %10.5 | Scale position |
| Blankets | 29.6 $m | China %62.3 | 6. rank | %3.8 | Build access |
| Curtains and bed valances | 29.1 $m | Poland %28.2 | 5. rank | %6.9 | Build access |
| Other furnishing articles | 17 $m | China %35.8 | 2. rank | %17.1 | Scale position |
| Knitted bathrobes | 10.7 $m | China %27.5 | 3. rank | %15.2 | Scale position |
| Woven bathrobes | 8.1 $m | Türkiye %16.5 | 1. rank | %16.5 | Defend leadership |
| Table linen | 8 $m | China %50.9 | 2. rank | %10.4 | Scale position |
| Bedspreads | 5.9 $m | Türkiye %52.6 | 1. rank | %52.6 | Defend leadership |
| Tulles and embroideries | 4.1 $m | Türkiye %32 | 1. rank | %32 | Defend leadership |
Türkiye export mix
Türkiye export · 2025
| Category | 2022 | 2023 | 2024 | 2025 | 2025 change | Export share |
|---|---|---|---|---|---|---|
| Woven upholstery | 34.8 | 25.8 | 20.6 | 17.2 | -16.3% | %28.9 |
| Pillows, duvets and sleeping bags | 23.7 | 15.3 | 13 | 11.9 | -8.5% | %20 |
| Bed linen | 6.2 | 13.6 | 6.5 | 7.8 | +20.8% | %13.1 |
| Towels and cleaning cloths | 7.6 | 6.5 | 6.4 | 6 | -4.8% | %10.2 |
| Bedspreads | 2.5 | 1.7 | 2.1 | 3.1 | +49% | %5.2 |
| Other furnishing articles | 2 | 2.2 | 2.8 | 2.9 | +2.6% | %4.9 |
| Knitted upholstery | 6.3 | 3.4 | 3 | 2.3 | -22.9% | %3.9 |
| Curtains and bed valances | 2.9 | 2.5 | 1.6 | 2 | +24% | %3.4 |
| Knitted bathrobes | 1 | 0.7 | 0.9 | 1.6 | +90.4% | %2.7 |
| Woven bathrobes | 1.3 | 1.2 | 1.3 | 1.3 | +6.1% | %2.3 |
| Tulles and embroideries | 1.4 | 1 | 0.8 | 1.3 | +69.1% | %2.2 |
| Blankets | 2 | 2 | 1.1 | 1.1 | +3% | %1.9 |
| Table linen | 0.9 | 0.8 | 1 | 0.8 | -12.7% | %1.4 |