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TETSİAD · REGIONAL TRADE INTELLIGENCE
Greece
TETSİAD source report · 2022–2025
165.2 $m · China %52.1
3. rank · %20.2 of market
Build access
Türkiye export trend
2022 → 2025
Decision brief
What should management decide?
—
Upholstery fabrics · Towels and cleaning cloths · Curtains and bed valances
Bed linen · Pillows, duvets and sleeping bags · Blankets
—
Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.
Market structure and Türkiye’s position
All category details
| Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|
| Upholstery fabrics | 165.2 $m | China %52.1 | 2. rank | %10.9 | Scale position |
| Bed linen | 72 $m | Pakistan %47 | 5. rank | %3.7 | Build access |
| Towels and cleaning cloths | 65 $m | Pakistan %37.8 | 3. rank | %11.3 | Scale position |
| Pillows, duvets and sleeping bags | 54.4 $m | China %52 | 5. rank | %3.6 | Build access |
| Curtains and bed valances | 28 $m | China %63.5 | 2. rank | %11.2 | Scale position |
| Blankets | 26.7 $m | China %74.9 | 3. rank | %2.9 | Build access |
| Other furnishing articles | 23.4 $m | China %51.3 | 3. rank | %5.3 | Build access |
| Table linen | 11.9 $m | China %63.2 | 5. rank | %2.7 | Build access |
| Woven bathrobes | 11 $m | Pakistan %28.3 | 3. rank | %14.2 | Scale position |
| Knitted bathrobes | 8.5 $m | China %44.2 | 5. rank | %4.9 | Build access |
| Bedspreads | 5.9 $m | India %36.2 | 3. rank | %20.2 | Scale position |
| Tulles and embroideries | 4.9 $m | China %65.1 | 2. rank | %15.6 | Scale position |
| Handmade wall hangings | 0 $m | Spain %75 | 3. rank | %12.5 | Scale position |
Türkiye export mix
Türkiye export · 2025
| Category | 2022 | 2023 | 2024 | 2025 | 2025 change | Export share |
|---|---|---|---|---|---|---|
| Woven upholstery | 15.6 | 13.3 | 15 | 13.9 | -7.4% | %35.3 |
| Towels and cleaning cloths | 9.6 | 7.6 | 8.2 | 7.3 | -10.6% | %18.6 |
| Knitted upholstery | 4.6 | 4.1 | 4.4 | 4.1 | -7.1% | %10.3 |
| Curtains and bed valances | 2.2 | 0.8 | 1.5 | 3.1 | +103.1% | %8 |
| Bed linen | 1.6 | 1.2 | 1.9 | 2.7 | +45.4% | %6.8 |
| Pillows, duvets and sleeping bags | 2.1 | 2.1 | 1.7 | 2 | +13.1% | %5 |
| Woven bathrobes | 1.5 | 1.3 | 1.8 | 1.6 | -12.5% | %4 |
| Other furnishing articles | 1.1 | 0.8 | 0.8 | 1.3 | +66% | %3.2 |
| Bedspreads | 0.7 | 0.9 | 0.9 | 1.2 | +29.4% | %3 |
| Blankets | 1.3 | 0.7 | 0.7 | 0.8 | +18.7% | %2 |
| Tulles and embroideries | 0.7 | 0.7 | 0.6 | 0.8 | +21.6% | %1.9 |
| Knitted bathrobes | 0.8 | 0.3 | 0.2 | 0.4 | +75.8% | %1.1 |
| Table linen | 0.3 | 0.3 | 0.3 | 0.3 | -6% | %0.8 |