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TETSİAD · REGIONAL TRADE INTELLIGENCE
North Macedonia
TETSİAD source report · 2022–2025
53.2 $m · Germany %28.6
1. rank · %86.4 of market
Build access
Türkiye export trend
2022 → 2025
Decision brief
What should management decide?
Towels and cleaning cloths · Curtains and bed valances · Other furnishing articles
Bed linen · Pillows, duvets and sleeping bags · Woven bathrobes
Upholstery fabrics
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Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.
Market structure and Türkiye’s position
All category details
| Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|
| Upholstery fabrics | 53.2 $m | Germany %28.6 | 3. rank | %7.8 | Build access |
| Bed linen | 4.4 $m | China %46.8 | 2. rank | %27.9 | Scale position |
| Pillows, duvets and sleeping bags | 2.9 $m | China %28.7 | 2. rank | %16.3 | Scale position |
| Towels and cleaning cloths | 2.4 $m | Türkiye %80.6 | 1. rank | %80.6 | Defend leadership |
| Woven bathrobes | 2.2 $m | Serbia %74 | 2. rank | %22.5 | Scale position |
| Blankets | 0.8 $m | China %46.1 | 2. rank | %22.8 | Scale position |
| Tulles and embroideries | 0.8 $m | India %73.9 | 2. rank | %11.2 | Scale position |
| Curtains and bed valances | 0.8 $m | Türkiye %45.2 | 1. rank | %45.2 | Defend leadership |
| Other furnishing articles | 0.5 $m | Türkiye %56.7 | 1. rank | %56.7 | Defend leadership |
| Knitted bathrobes | 0.5 $m | Türkiye %50.9 | 1. rank | %50.9 | Defend leadership |
| Table linen | 0.3 $m | Türkiye %52.6 | 1. rank | %52.6 | Defend leadership |
| Bedspreads | 0.2 $m | Türkiye %86.4 | 1. rank | %86.4 | Defend leadership |
Türkiye export mix
Türkiye export · 2025
| Category | 2022 | 2023 | 2024 | 2025 | 2025 change | Export share |
|---|---|---|---|---|---|---|
| Woven upholstery | 3.4 | 3.9 | 3.8 | 2.8 | -26.6% | %28.5 |
| Towels and cleaning cloths | 0.8 | 0.9 | 1.7 | 2 | +12.6% | %20 |
| Knitted upholstery | 1.3 | 1.3 | 1.4 | 1.4 | -3.4% | %14 |
| Bed linen | 0.7 | 0.9 | 0.9 | 1.2 | +40.5% | %12.6 |
| Woven bathrobes | 0.3 | 0.2 | 0.3 | 0.5 | +65.1% | %5.1 |
| Pillows, duvets and sleeping bags | 0.3 | 0.3 | 0.9 | 0.5 | -45.2% | %4.8 |
| Curtains and bed valances | 0.8 | 0.2 | 0.3 | 0.3 | +31% | %3.5 |
| Other furnishing articles | 0.3 | 0.1 | 0.2 | 0.3 | +61.2% | %2.7 |
| Knitted bathrobes | 0.2 | 0.2 | 0.1 | 0.2 | +132.8% | %2.3 |
| Bedspreads | 0.2 | 0.2 | 0.1 | 0.2 | +84.9% | %1.9 |
| Blankets | 0.3 | 0.2 | 0.2 | 0.2 | +13.4% | %1.9 |
| Table linen | 0.2 | 0.2 | 0.1 | 0.2 | +15.4% | %1.6 |
| Tulles and embroideries | 0.1 | 0.1 | 0 | 0.1 | +159.8% | %0.9 |