TETSİAD · REGIONAL TRADE INTELLIGENCE
Nine markets. One decision system.
Official TETSİAD country reports are condensed into an executive brief, a category lens and a member-ready market file.
Decision briefWhat should management decide?
Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
AL · 2022–2025
Albania
2025 market coverage113.8 $m
Türkiye exports · 202512.6 $m
2025 change+9.2%
Largest market categories
Upholstery fabrics78.7 $m
Bed linen8.1 $m
Towels and cleaning cloths7.3 $m
BA · 2022–2025
Bosnia and Herzegovina
2025 market coverage85.2 $m
Türkiye exports · 202516.5 $m
2025 change-7.1%
Largest market categories
Upholstery fabrics51.5 $m
Woven bathrobes7.2 $m
Pillows, duvets and sleeping bags6.1 $m
BG · 2022–2025
Bulgaria
2025 market coverage280.6 $m
Türkiye exports · 202570.6 $m
2025 change+12.9%
Largest market categories
Upholstery fabrics131.5 $m
Pillows, duvets and sleeping bags43.5 $m
Bed linen39.7 $m
HR · 2022–2025
Croatia
2025 market coverage203.8 $m
Türkiye exports · 202511.2 $m
2025 change+5.9%
Largest market categories
Bed linen43.7 $m
Upholstery fabrics38.8 $m
Pillows, duvets and sleeping bags33.1 $m
ME · 2022–2025
Montenegro
2025 market coverage19.1 $m
Türkiye exports · 20254 $m
2025 change+2.4%
Largest market categories
Bed linen3.8 $m
Woven bathrobes3.8 $m
Towels and cleaning cloths3.1 $m
MK · 2022–2025
North Macedonia
2025 market coverage68.9 $m
Türkiye exports · 20259.8 $m
2025 change-1.8%
Largest market categories
Upholstery fabrics53.2 $m
Bed linen4.4 $m
Pillows, duvets and sleeping bags2.9 $m
RO · 2022–2025
Romania
2025 market coverage754.9 $m
Türkiye exports · 202559.5 $m
2025 change-2.2%
Largest market categories
Upholstery fabrics376.5 $m
Bed linen133.3 $m
Pillows, duvets and sleeping bags74.8 $m
RS · 2022–2025
Serbia
2025 market coverage175 $m
Türkiye exports · 202529.8 $m
2025 change+3.9%
Largest market categories
Upholstery fabrics83.4 $m
Pillows, duvets and sleeping bags18.6 $m
Bed linen15.4 $m
GR · 2022–2025
Greece
2025 market coverage476.8 $m
Türkiye exports · 202539.3 $m
2025 change+3.5%
Largest market categories
Upholstery fabrics165.2 $m
Bed linen72 $m
Towels and cleaning cloths65 $m
Category comparison
Largest market categories
Compare market size and Türkiye’s current position across the nine reports.
| country reports | Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|---|
| 🇷🇴Romania | Upholstery fabrics | 376.5 $m | Italy %28.8 | 5. rank | %5.2 | Build access |
| 🇬🇷Greece | Upholstery fabrics | 165.2 $m | China %52.1 | 2. rank | %10.9 | Scale position |
| 🇧🇬Bulgaria | Upholstery fabrics | 131.5 $m | Türkiye %35.2 | 1. rank | %35.2 | Defend leadership |
| 🇷🇸Serbia | Upholstery fabrics | 83.4 $m | Türkiye %23.7 | 1. rank | %23.7 | Defend leadership |
| 🇦🇱Albania | Upholstery fabrics | 78.7 $m | Italy %38.5 | 3. rank | %7.1 | Build access |
| 🇲🇰North Macedonia | Upholstery fabrics | 53.2 $m | Germany %28.6 | 3. rank | %7.8 | Build access |
| 🇧🇦Bosnia and Herzegovina | Upholstery fabrics | 51.5 $m | Italy %15.7 | 5. rank | %10.4 | Monitor |
| 🇭🇷Croatia | Bed linen | 43.7 $m | Pakistan %21.8 | 10. rank | %4 | Build access |
| 🇲🇪Montenegro | Bed linen | 3.8 $m | Türkiye %39.5 | 1. rank | %39.5 | Defend leadership |