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TETSİAD · REGIONAL TRADE INTELLIGENCE
Bulgaria
TETSİAD source report · 2022–2025
131.5 $m · Türkiye %35.2
1. rank · %46.2 of market
Build access
Türkiye export trend
2022 → 2025
Decision brief
What should management decide?
Upholstery fabrics · Towels and cleaning cloths · Woven bathrobes
Bed linen · Curtains and bed valances · Tulles and embroideries
Pillows, duvets and sleeping bags · Blankets
Table linen · Knitted bathrobes · Handmade wall hangings
Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.
Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.
Market structure and Türkiye’s position
All category details
| Category | 2025 market | Market leader | Türkiye position | Türkiye share | Action |
|---|---|---|---|---|---|
| Upholstery fabrics | 131.5 $m | Türkiye %35.2 | 1. rank | %35.2 | Defend leadership |
| Pillows, duvets and sleeping bags | 43.5 $m | China %41.5 | 5. rank | %7.8 | Build access |
| Bed linen | 39.7 $m | Pakistan %40.4 | 2. rank | %15.6 | Scale position |
| Towels and cleaning cloths | 19.3 $m | Türkiye %24.2 | 1. rank | %24.2 | Defend leadership |
| Curtains and bed valances | 14.7 $m | China %43.4 | 2. rank | %22.7 | Scale position |
| Blankets | 8.6 $m | China %43.2 | 4. rank | %7 | Build access |
| Tulles and embroideries | 6.1 $m | Italy %48.7 | 2. rank | %40.1 | Scale position |
| Woven bathrobes | 4.8 $m | Türkiye %36.4 | 1. rank | %36.4 | Defend leadership |
| Other furnishing articles | 4.7 $m | China %27.9 | 3. rank | %13.4 | Scale position |
| Table linen | 3.4 $m | China %25.5 | 4. rank | %12.5 | Monitor |
| Knitted bathrobes | 2.8 $m | China %21.1 | 5. rank | %11.2 | Monitor |
| Bedspreads | 1.5 $m | Türkiye %46.2 | 1. rank | %46.2 | Defend leadership |
| Handmade wall hangings | 0.1 $m | Greece %99.2 | — | %0 | Monitor |
Türkiye export mix
Türkiye export · 2025
| Category | 2022 | 2023 | 2024 | 2025 | 2025 change | Export share |
|---|---|---|---|---|---|---|
| Woven upholstery | 26.5 | 38.1 | 27 | 38 | +41% | %53.9 |
| Knitted upholstery | 11.4 | 10.2 | 11 | 8.2 | -25% | %11.6 |
| Bed linen | 9.3 | 5.6 | 6.2 | 6.2 | +0.8% | %8.8 |
| Towels and cleaning cloths | 6.8 | 4.8 | 4.3 | 4.7 | +8.6% | %6.6 |
| Pillows, duvets and sleeping bags | 7.4 | 1.9 | 5.1 | 3.4 | -33.5% | %4.8 |
| Curtains and bed valances | 2.4 | 2.7 | 2.1 | 3.3 | +55.6% | %4.7 |
| Tulles and embroideries | 3.2 | 3.7 | 3 | 2.4 | -19.5% | %3.5 |
| Woven bathrobes | 1.8 | 1.6 | 1.6 | 1.8 | +9.6% | %2.5 |
| Bedspreads | 1.1 | 0.6 | 0.3 | 0.7 | +96.3% | %0.9 |
| Other furnishing articles | 1.4 | 0.9 | 0.6 | 0.6 | +8.2% | %0.9 |
| Blankets | 2.6 | 1.4 | 0.7 | 0.6 | -13.1% | %0.9 |
| Table linen | 0.4 | 0.4 | 0.4 | 0.4 | +2.6% | %0.6 |
| Knitted bathrobes | 0.5 | 0.5 | 0.3 | 0.3 | -1.7% | %0.4 |