Croatia

TETSİAD source report · 2022–2025

Türkiye export · 202511.2 $m+5.9% 2025 change

2025 market coverage203.8 $m12 categories

lead categories0Türkiye leads

access-build categories8position gap

01 · Largest marketBed linen

43.7 $m · Pakistan %21.8

02 · Strongest positionTowels and cleaning cloths

2. rank · %15.5 of market

03 · Priority categoryBed linen

Build access

Türkiye export trend

2022 → 2025

10.92022

9.82023

10.62024

11.22025

Decision brief

What should management decide?

Defend leadership0

—

Scale position2

Towels and cleaning cloths · Bedspreads

Build access9

Bed linen · Upholstery fabrics · Pillows, duvets and sleeping bags

Monitor1

Tulles and embroideries

Protect leadership, fund scalable positions and assign access-building work where market size is meaningful but Türkiye's share is still low.

Start with product groups where your capability meets a large market, then use Türkiye's supplier rank and share to shape the first commercial approach.

Market structure and Türkiye’s position

All category details

Category	2025 market	Market leader	Türkiye position	Türkiye share	Action
Bed linen	43.7 $m	Pakistan %21.8	10. rank	%4	Build access
Upholstery fabrics	38.8 $m	China %34.4	5. rank	%5.7	Build access
Pillows, duvets and sleeping bags	33.1 $m	Hungary %24.4	11. rank	%1.7	Build access
Towels and cleaning cloths	30 $m	Hungary %16.4	2. rank	%15.5	Scale position
Curtains and bed valances	15.4 $m	China %28.5	12. rank	%1.1	Build access
Blankets	11.6 $m	China %33.3	7. rank	%3.5	Build access
Other furnishing articles	8.8 $m	Slovakia %29.8	11. rank	%1.4	Build access
Knitted bathrobes	6.6 $m	Italy %46.9	8. rank	%3.5	Build access
Woven bathrobes	6 $m	Italy %40.2	3. rank	%8.3	Build access
Table linen	6 $m	China %30.1	8. rank	%3.1	Build access
Bedspreads	2.2 $m	India %22	3. rank	%12.7	Scale position
Tulles and embroideries	1.7 $m	Italy %51	3. rank	%9.8	Monitor

Türkiye export mix

Türkiye export · 2025

Category	2022	2023	2024	2025	2025 change	Export share
Towels and cleaning cloths	3.9	4	4.2	4.6	+11.6%	%41.3
Woven upholstery	1.9	2.1	2	2	-2.6%	%17.7
Bed linen	2.2	1.6	2.1	1.8	-18%	%15.6
Pillows, duvets and sleeping bags	0.3	0.3	0.3	0.6	+87.1%	%5.1
Woven bathrobes	0.6	0.4	0.5	0.5	+5%	%4.4
Blankets	0.3	0.3	0.2	0.4	+98.8%	%3.6
Bedspreads	0.4	0.3	0.3	0.3	-5.2%	%2.5
Knitted bathrobes	0.1	0.1	0.2	0.2	+58.6%	%2.1
Knitted upholstery	0.3	0.1	0.2	0.2	+24.7%	%1.9
Table linen	0.3	0.2	0.2	0.2	-8%	%1.7
Curtains and bed valances	0.4	0.2	0.2	0.2	-0.3%	%1.5
Tulles and embroideries	0.1	0.1	0.2	0.2	+15.9%	%1.5
Other furnishing articles	0.2	0.2	0.2	0.1	-21.1%	%1.1